About PrimeSet

A founder-led company built on real field operations experience.

PrimeSet was built to deliver dependable merchandising execution for teams that need consistent performance week after week.

0Years of merchandising leadership

0Founder-led accountability model

0Bilingual field communication lanes

0%Store-level accountability standard

Sergio Sandoval, founder of PrimeSet Merchandising — Founder: Sergio Sandoval

Founder Background

PrimeSet is founded and led by Sergio Sandoval, an operator who entered retail at a very young age and built his career in merchandising, store operations, and frontline team leadership.

Across multi-location projects and high-volume environments, Sergio has focused on the fundamentals that drive reliable execution: clear standards, strong coaching, and consistent follow-through.

He brings an operations-first mindset with modern systems and communication. The objective is simple: run execution well, keep accountability visible, and deliver dependable store-level results.

What We Bring To The Table

More than a decade of merchandising-focused leadership experience
Hands-on team supervision and workflow coordination
Strong operational focus on compliance and service quality
Bilingual communication support for field operations
A practical mindset built on what works in real stores

Leadership Fit

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